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ART Call Management, in Sunninghill, provides receptionist services to small businesses

Appanna Ganapathy is the owner of ART Call Management, which offers small businesses a landline number with a virtual receptionist. He runs his call centre from Sunninghill.

How did your business start?
I have a background in IT and I’d been planning to start a call centre, and then I saw the concept of providing an answering service for small companies in an international magazine. People with a small office or who work from home often give out their cell number, and when they receive calls, they don’t know who is calling. So if they sign up with us, we offer them a professional reception service, and they know if we’ve transferred a call to them, then it’s a call they want to receive. I hadn’t heard of the service here, so we launched in 2016.

Why did you choose this area to set up shop?
We’ve just moved into our new offices in Sunninghill, which is a good area to have a business in right now as it has easy access to the highway and rental pricing is reasonable. There are many established businesses in the area that make it a positive business area to be in.

How did you find your premises?
We were looking in the area, and this was one of the properties shown to us by estate agents. We saw about eight to 10 before we made our minds up. This one fit the bill.

Why are the premises ideally suited to your business?
The offices are quite open, and we have enough room for my two companies. I also launched ART IT at the same time. There’s a boardroom and a meeting room on the second floor, which is useful for us, and can also be used by some of our more upmarket clients who get a certain number of meeting room hours as part of their contract.

Who are your neighbours?
Our closest neighbour is a forensics company, but as we’re in an office park, we have many other businesses around us.

What are the shop rental/sales prices like in this area?
The cost per square metre was ideal and the space is perfect.

How many people go through your store each day?
As a company that provides a virtual service, we don’t have walk-in customers. We’ll see more of our clients now that we’re in our new premises with the boardroom, but that’ll be based on their contracted hours.

Do you have any expansion plans?
We’ve just expanded into Sunninghill, and here we have the room to grow to quadruple our current size.

Do you operate online as well?
Because we provide a virtual service, our customers can interact with us almost entirely online at

What’s your most popular item?
Our most popular package is the R1,495 virtual receptionist package. We range from R295 for a virtual PABX with 20 minutes of reception time, right up to R5,195 for a virtual executive assistant.

See for yourself:
ART Call Management
010 005 1725

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