Words: Kit Heathcock | Images: Supplied & Shutterstock
Leads Dog Grooming provides a small, personal dog-grooming service for the dog population of Sunningdale. Owner Chesny Garcia tells us about starting her new business at the innovative Leadville Dog Park.
How did your business start?
I used to live in Joburg and made rehabilitation products for dogs. When I moved to Cape Town, I worked in a pet shop, and then this opportunity came up to open a dog parlour next door. I’ve always loved working with animals, but this was a new thing for me, so I went on a dog-grooming course to learn everything and I employ an experienced dog groomer.
Why did you choose this area to set up shop?
It was a coincidence. I have a Yorkie and was looking for an off-the-lead park for him, as on the beach the wind blows sand in his eyes. It’s a fairly rare concept in South Africa but I found this dedicated dog park here in Sunningdale started by Garden Cities. I saw potential in the area. Sunningdale is growing fast with new houses being built and new residents with pets, and it didn’t yet have a grooming parlour.
How did you find your premises?
I was working in the pet shop next door. The space became available and it seemed to be the perfect opportunity to start my own business.
Why are the premises ideally suited to your business?
At the start, they weren’t really ideal, but I saw the potential. It’s a small space which has steered us to offering a small personal service to dogs and their owners. Some grooming parlours are big and almost industrial. We are very hands-on, making sure the dogs feel that they are in a safe environment and working at their comfort level, and owners can stay with their pets if they like.
Who are your neighbours?
The pet shop, a dog-friendly cafe and a behaviourist, all under the same roof within the dog park. Table Bay Mall is also close by.
What are the rental prices like in this area?
It’s a small space which makes it affordable and allows us to keep our prices very reasonable too.
How many people visit your business each day?
It’s growing every month. Conservatively 25 to 35 people a week. Our business is bringing more people to the park, and all the businesses here feed off each other. People will come to the grooming parlour and have a drink at the cafe while they wait or pick something up at the pet shop.
Do you have any expansion plans?
It’s early days yet. We want to add on a collection service later. In a few years, we may think about opening another shop. But I want to keep the personal connection we’ve established, knowing owners and pets by name.
Do you operate online as well?
We have a website and we post special offers to our Facebook page (@leadsdoggrooming).
What’s your most popular service?
Our full wash, groom, cut and nails service. Our clients also like that we use cruelty-free, vegan products named Hownd, a good-quality British brand.
Leads Dog Grooming
065 121 9913
leadsgrooming.co.za
