It’s not that KZN drags its feet when it comes to partying or purchases of alcoholic beverages, it just seems as if we’re all grown up now – Norman Goodfellows has come to town with its boutique-style offering and services. We spoke with director, Orlando Ferreira to find out more.
How did your business start?
Norman Goodfellows is a third generation family business. From a one-store outlet in Johannesburg, the late Solly Kramer established a national chain of 140 retail stores, which was sold to SAB Miller in the late 1960’s. After a number of years in executive management, son Norman Kramer left to pursue his entrepreneurial interests – resulting in Norman Goodfellows, fine wine and liquor merchants, in 1976.
We also provide customised gift solutions – a team of talented conceptual thinkers, designers and packers ensure that gifts tie in with brand values or specific occasions – and are visually enticing even before it is unwrapped. Swift delivery and follow- up complete the process.
We are specialists – from expert in-store advice, to food-wine pairing consultations and a bespoke party service that offers everything from glasses and cocktail-ware to waiters and mobile bars. We believe our reputation precedes us, and that Umhlanga residents expect the superior level of service and product, we’re used to providing.
Why did you choose this area to set up shop?
Based on market research and the extensive development and growth of this residential area, it seemed perfect for our brand.
How did you find your premises?
We found them in the property guide.
Why they are ideally suited to your business?
The demographics of the area made it perfect for our retail and service offering.
Who are your neighbours?
The Golfers Club and RBS Yamaha.
What are the shop rental / sales prices like in this area?
The rental is competitive, based on the expected customer base and numbers.
What is your shop footprint?
We’ve just opened, so it’s really early days, but we’re seeing a steady increase as people realise we’re here in the centre, and word of mouth gets going.
Do you have any expansion plans?
Yes, we are currently looking at other retail property.
Do you operate online as well?
Yes, ngf.co.za
What’s your most popular item?
Wines, craft beers, and whiskies.
031 566 1246
Words: Anne Schauffer
Images: Supplied
