Words: Tivania Moodley | Images: Supplied
Flower backgrounds or arches are the latest trends for weddings or events. The wall covers any obtrusive spaces and creates the final touch of finesse to any occasion. Nadine Pillay recognised the desire for these statement pieces and established the Pretty in Pink brand, offering clients beautiful floral wall backdrops.
How did your business start?
Two years ago, when I was planning my own wedding, I had hoped to come across floral backdrops that were not only cost-effective, but still provided the beauty of real flowers. I realised then that these were not easy to find in KwaZulu-Natal and there was a real desire for them. So, I formulated a concept to cater to the public and Pretty in Pink was formed.
Why did you choose this area to set up shop?
I operate from my home in Umhlanga, and the area has an influx of young individuals and couples who look for the latest in event decor. There are also plenty of venues in this area where these walls are in great demand.
How did you find your premises?
I spent months searching for a property until I was advised by my parents and husband to keep my overheads low by operating from my own home, which made business sense.
Why are they ideally suited to your business?
Umhlanga is a central location between the north and south of Durban. The charismatic environment is well suited to the fast-paced residents. There is always a thirst for something new and innovative within the community.
Who are your neighbours?
My neighbours include the Gateway Theatre of Shopping, The Crescent and Umhlanga Village.
What is the rental/sales prices like in this area?
I am fortunate to save on rental costs but generally in this area price is sacrificed for location. It is an absolute treat to be in the hub of one of the most cosmopolitan locations in Durban.
How many people go through your store each day?
I receive many telephonic and online queries daily and hope to see my customer base increase as the business grows.
Do you have expansion plans?
I hope to expand the business towards Pietermaritzburg and the Natal Midlands in the future.
Do you operate online as well?
I predominantly operate online and have great interaction with customers via my social media pages. I have a website coming soon.
What’s your most popular item?
The signature pink flower wall is most popular. It adds the perfect touch to any occasion with accents of blush, cream and peach.
Pretty in Pink
083 411 7867
bit.ly/2OCWgCE
