Eat-well is a dietetic practice led by Nolandi Botha. It provides evidence-based nutrition therapy to patients by focusing on their individual needs. Nolandi opened her new premises at The Hatfield Wellness Centre at the end of last year to welcome patients with a desire to make sense of their eating habits.
How did your business start?
I was working at the Mediclinic Heart Hospital, Sunnyside, but the doctor who referred patients to me was in Hatfield and I had to deliver patient reports to her, so I noticed a need for a dietician in Hatfield. I started looking for a property for my practice and found an office at a physiotherapist’s practice in the Hatfield Corner building. With more health services appointed in the building, the Hatfield Wellness centre in Hilda Street was developed where we moved in November 2015.
Why did you choose this area to set up shop?
The health and lifestyle of our neighbourhood was in need of professional support. Our community includes
students, academics, diplomats, residents, business and government sectors which Eat-Well can assist.
How did you find your premises?
I drove past a board for Gerhard Pienaar Physiotherapists and went into his practice to ask if he had space for me in his practice and he gave me an office. Hatmed Medical Centre, Travel Clinic & Yellow Fever Vaccination Centre then invited Eat-Well to join the Hatfield Wellness centre, a bigger medical centre being developed in the area.
Why are the premises ideally suited to your business?
It is close to businesses and the University of Pretoria, so there’s potential to have many clients. It has a street-front view, so it’s easily noticed, and is next to Hatmed, so doctors can refer patients to us. New student accommodation is also being developed on the old Hatfield Square making this area ideal.
Who are your neighbours?
Our neighbours include Hatmed, Ampath pathologists, Execuspecs Hatfield Gables, Scholtz Partners Diagnostic Radiologists, student hostels and the University of Pretoria.
What are the shop rental/sales prices like in this area?
The prices in this area are on average R130/m². Retail property can be slightly more expensive, especially if you want a street view, but Hatfield offers value for money.
What is your shop footprint?
We currently see around 15 to 20 clients per day and are positive about the number of clients we are consulting with.
Do you have any expansion plans?
We just moved into our new premises in November 2015 so there’s no plan to expand currently. We may look at franchising and expanding to other neighbourhoods in Pretoria in the future.
Do you operate online as well?
We don’t render dietetic services online but have a strong presence on our Facebook page, Eat-well-Dieticians, and website where you can stay up to date with the latest scientific research on specific health subjects.
What’s your most popular service?
Our practice specialises in diabetes mellitus, irritable bowel syndrome, polycystic ovary syndrome, insulin resistance, hypertension, high cholesterol, weight loss or weight gain, and post cardiovascular surgery. We are also launching a 12-week nutrition programme where the individual who loses the most weight will win R5,000.
012 072 0032
Words: Lisa Dewberry | Images: Supplied