Once you’ve decided to sell your home, it is important to understand that as exciting as it is, selling a property doesn’t happen overnight. Luckily, we have a few guidelines on how to master a speedy property sale.

Our network of highly experienced estate agents have given us the secrets you’ll need to know to make your property stand out from the rest.

Fixing up your home for sale

You only have one chance to make a first impression. Entice prospective buyers from the first glance. Change the lightbulbs, clean the drains and shine the taps: it’s the little things that make a big difference. Chas Everitt agent Francois Du Pisani has two secrets to a speedy sale: price and presentation. “Make sure your place is well staged and presented,” he says. “Match this with correct pricing and you can start packing your bags.”

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Create outdoor appeal

Remember, the first thing your viewers will see is your front garden. This very important step is often overlooked. Spruce up the walls with a fresh paint job, trim the lawn and rearrange the potted plants. By creating a welcoming entrance for your buyers, you’ve just nailed the first step to getting their attention.

Market-related prices

A house is not just a house. After years of living in your property, it can be an emotional decision to put a price on the place you called home for so long. This is where sellers often overprice their property and in turn get negative feedback. Trust your estate agent to give you a market valuation in relation to the current property market: they have a lot of experience.

Market your property for success

Marketing your property efficiently will eliminate the chances of your house being on the market for long. The longer a property is on the market, the more ‘stale’ it becomes. With an effective marketing strategy run by the right estate agent, you can create volumes of potential buyers within a short time frame. This results in healthy competition, helping you to get the selling price you really want.

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Best foot forward

Visual impact is critical. You need to make your home look and feel like a fresh start for your potential buyers. Your estate agent will guide you in eliminating all clutter before taking professional photographs of both the interior and exterior. When photographing the outside, ensure no parked cars are within range. Your estate agent will know which print publications to market your home in, and don’t forget to get it all online too.

A marketing campaign is there to lure potential buyers. The rest is up to you.

Words: Lauren Joubert

 

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