There’s something for everyone at Hazeldean’s Cowhouse Market
In the heart of the Hazeldean Valley is an old dairy farm that has been converted into a unique gathering spot for lovers of the artisanal movement. Cowhouse Market offers guests a regular hangout to experience a farm-setting, without leaving Pretoria. We chat with co-founder Louis Venter to find out more.
How did your business start?
During a braai we (Louis Venter, James Waugh and William Waugh), with numerous babysitting hours logged, had a discussion on how quickly parents run out of fun activities and places to take their kids. We approached William’s dad, restaurateur James Waugh, and started our extensive market research, visiting 40 markets countrywide.
Why did you choose this area to set up shop?
This area has so much to offer. Fitness junkies can enjoy mountain biking and running trails with Hazeldean Valley Trails, while dog lovers bring their four-legged friends out for the fun. Our venue is also the perfect farm experience for entertaining the young ones with pony rides, jumping castles, our famous duck race, the scavenger hunt, kiddies’ bike park and early evening outdoor cinema. While the children enjoy some fresh air, parents are entertained by the acoustic sounds of live entertainment under a star-lit sky.
How did you find your premises?
After approaching William’s dad, we found a space (an Ayrshire dairy farm’s milking parlour) and soon after we named it Cowhouse.
Why are the premises ideally suited to your business?
The venue is ideal because it presents families and their dogs with the opportunity to enjoy an outdoor experience without having to leave Pretoria. It’s also perfect as a great variety of activities can be offered.
Who are your neighbours?
Our neighbours are the neighbouring estates, Curro colleges, an Ayrshire dairy farm, Hazeldean Brewing Company and Hazeldean Valley Trails, which offers short and extensive routes for mountain cyclists, hikers and animal lovers.
What are the shop rental/sales prices like in this area?
How many people go through your market?
We have a weekly attendance of between 2,000 and 3,000 guests.
Do you have any expansion plans?
We’ve recently added new picnic sites to the venue, as well as a unique wedding and private function space. The venue will continue its growth in accordance with the Abland developments in the Hazeldean area.
Do you operate online as well?
We have a website (cowhousemarket.co.za) and we’re also active on Facebook (facebook.com/CowhouseMarket), Twitter (@CowhouseMarket) and Instagram (cowhousemarket).
What’s your most popular offering?
Our current favourite chefs and retailers are Boxcar Street Food Eatery and Hammer and Nail.
082 550 9865