Original Mason’s, SA’s ﬁrst ready-to-drink cocktail spritzer, is now available
Beverages have undergone a major facelift over the past decade. Flavoured gins, complex cocktails and craft beers have all taken steps into the limelight of South African drinks trends, and the newest trend to hit the shelves is guaranteed to be just as popular: RTDs, or “ready to drink” beverages. At the forefront of this revolution are Sol Bezuidenhout and Mike Aspinall, the founders of Original Mason’s: South Africa’s ﬁrst RTD cocktail spritzer, which launched towards the end of last year.
A successful venture capitalist, Sol recognised South Africa’s need for a drink that was simultaneously exciting, aspirational and creative. “Flavoured alcoholic beverages is the fastest growing category globally within alcoholic beverages after cider, with this rapid growth indicating strong demand by millennials for beverages with more premium, natural and fruity tastes. Our passion for mixology was the inspiration behind Original Mason’s. We saw an opportunity in the market for something truly original and have produced a world-class product made using only the best ingredients.” The result seems to tick all Sol’s boxes: each ﬂavour is a refreshing take on a classic cocktail redicscovered in a carefully considered bottle that encapsulates the traditional and the modern.
A proudly South African creation, the packaging, label design and printing, and bottling of Original Mason’s products all take place within SA’s borders. The founders plan to go global by 2018.
Conﬁdent in their creation, Sol and Mike are committed to taking a product to market that they really enjoy. “We wouldn’t be bringing Original Mason’s to the shelves if we weren’t 100% conﬁdent in what we’ve created,” says Mike.
His favourite ﬂavour? The Moscow Mule, which combines a kick of ﬁery ginger with a dash of lime juice, while Sol favours the fresh cranberry, orange, and lime ﬂavours of the Grand Cosmo. Add to these the Cuban Mojito and Piña Colada varieties, and no doubt there’s an Original Mason’s ﬂavour you’ll fall in love with, too.
Try it out here:
011 465 2402
Original Mason’s Cocktail Spritzers
Words: Lucy Sarah Heaney | Images: Supplied