Words: Tivania Moodley | Images: Supplied
Coffee connoisseurs will attest to the fact that a perfectly brewed cup of coffee is the only way to start the morning. Craig Charity was one such connoisseur who wanted to share his passion for coffee and decided to form the Lineage Coffee brand. They’ve extended their coffee offering to the Midlands with their new shop in Nottingham Road. Craig tells us more.
How did your business start?
Lineage started in 2012 as a way for me to share my coffee passion with people. Often people only experience coffee in a cup, but there is so much that happens before that cup is made that people miss out on. We try to showcase the many hands that have made this beverage possible.
Why did you choose this area to set up shop?
As a family, we’ve often chosen Nottingham Road as the area of choice to get away. I make a trip up there every January where I spend about three days by myself and plan for the year. When I was up there in January last year, I met with Ian Morris, the owner of the Sherwood Centre, and we started chatting about coffee in general. What began as a quick stop to get supplies, turned out to be a longer one about putting a Lineage Coffee shop in the centre.
How did you find your premises?
The building that I am in at the Sherwood Centre was purpose-built for Lineage Coffee. Jeremy Steere and the International Trend Institute worked with Ian and me to create a space for people to do life together.
Why are they ideally suited to your business?
Ian and I had the same vision to create a space that people would enjoy and relax in.
Who are your neighbours?
Lime and Roses, Lifestyle Images, Douchka, and Stationary4U.
What are the shop rental/sales prices like in this area?
Rental prices are very reasonable at the moment, but I think this area will become a lot busier in future which could impact rental and sale prices.
How many people visit your business each day?
We have only been open for a few months but we see about 70 to 100 people a day.
Do you have any expansion plans?
Not at the moment, we are just enjoying the space as it is.
Do you operate online as well?
We are busy developing an online store which will be ready before Christmas, but have an active website and Facebook page (@lineagecoffee).
What’s your most popular item?
The double-shot Cafe Latte. It’s a lovely balance of espresso and milk. The origin of our coffee changes every few weeks, so the flavour of the drink changes, but people love that.
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