Words: Tivania Moodley | Images: Supplied
With consumers becoming more health-conscious, snacks have evolved from just the salty or excessively sweet treats to healthier versions. Lauren Laurens identified the need for preservative-free snacks, and when she couldn’t find any affordable options at nearby markets, she chose to make her own. She tells us about her business, based in Umhlanga Rocks.
How did your business start?
My successful treatment of longstanding depression and an eating disorder prompted me to use my knowledge to create a healthy, preservative-free snack that was affordable. Alive Again was born in January 2017 and I registered the business in September of that year. I started out with a few small orders at two local health stores. I then did a few local markets, slowly growing to include more local health stores and direct orders via my Instagram account.
Why did you choose this area to set up shop?
My successful treatment of longstanding depression and an eating disorder prompted me to use my knowledge to create a healthy, preservative-free snack that was affordable. Alive Again was born in January 2017 and I registered the business in September of that year. I started out with a few small orders at two local health stores. I then did a few local markets, slowly growing to include more local health stores and direct orders via my Instagram account.
How did you find your premises?
As my business is still small, working from my home in Umhlanga Rocks suits me financially, as I save on overheads such as rent for premises. I also have a day job (half day) and a young son, so working from home on my own little business gives me the flexibility to try and fit it all in.
Why are the premises ideally suited to your business?
I’m based in Umhlanga Rocks, which is so central. I use my kitchen counter for production and the study for storage. While the space is rather small it suits me for now as I make the bars myself by hand with the help of my assistant, Thandi.
Who are your neighbours?
Residents who have become great clients.
What are the shop rental/sales prices like in this area?
I have the added benefit of not having to pay rent at this stage while my business is still in its early stages.
How many people visit your business each day?
I have about five enquiries online each day in addition to the orders placed by established clients monthly.
Do you have any expansion plans?
Yes, I would like to have my products available in more health stores and would like to add new flavours to my range. I’m also working on a reduced packaging idea, something even more ecofriendly. Currently, I provide employment for one assistant but would love to help upskill ladies looking for a new start in life.
Do you operate online as well?
I have active Facebook and Instagram pages and all orders are put through via these avenues.
What’s your most popular item?
My original cocoa cashew date bar and my new peanut butter flavour are winners. For more information on Alive Again, phone 082 923 5191 or visit the Facebook page.
