Words: Tivania Moodley | Images: Supplied
Any working parent will attest to the benefit of having a nanny who is well equipped to provide the nurturing and stimulation children need for their early development. Nicole Muscat recognised the demand for this service and opened Nurturing Nannies, a concept that was already established in Joburg. She tells us more about the business.
How did your business start?
I wanted the flexibility of having free time to do “mom stuff”, as I have two daughters, and discovered the awesome concept of Nurturing Nannies, which is so useful for working parents. So I decided to bring the concept to Durban.
Why did you choose this area to set up shop?
I chose this part of Kloof for its convenience. The Robyndale Centre is central, with easy access to the freeway, and has retail stores where parents can do their shopping while nannies and kids are in classes.
How did you find your premises?
A friend of mine put me in touch with the lady who was looking to fill the premises.
Why are the premises ideally suited to your business?
The space is perfect as we have the use of the outdoor area for play. It also has sufficient parking and security.
Who are your neighbours?
A coffee shop, a kids’ hairdresser and a yoga studio that offers kids’ classes.
What are the shop rental/sales prices like in this area?
Very reasonable for the area.
How many people visit your business each day?
At the moment we have a group of 20 nannies and little ones who join us for classes on a weekly basis.
Do you have any expansion plans?
I would love to expand into Umhlanga and Durban North. My clients also seem to like the idea of groups being set up within their estates for the convenience of nannies being able to walk to class, so pop-up classes are planned for the future.
Do you operate online as well?
We have an active Facebook page and a website that provides class and enrolment information.
What’s your most popular service?
Our 75-minute combined stimulation class which runs on par with the school calendar.
062 478 2674