Words: Denise Mhlanga | Images: Supplied
Newly opened at 44 Stanley in Milpark, The Storer is a treasure trove of beautiful products such as apparel, decor, tableware and carpets that are thoughtfully and carefully sourced from sustainable crafters around the world. Founder Lisa Storer tells us more about the new store and the concept behind the business.
How did your business start?
After a 15-year career in fashion design and the retail industry, I was interested in finding a product that connected with my soul and touched my heart. I set off on a journey across the globe to find and work with likeminded artisans and community projects to create an array of products that would give customers a sustainable “slow-life” experience. The result was The Storer, a lifestyle brand that celebrates the mindfulness of authentic products. We opened on 16 March this year.
Why did you choose this area to set up shop?
44 Stanley has an amazing community feel, which I like, and fits well into the business. The target market here is like-minded people who have stepped out of consumerism and tourists looking for unique, authentic products and wares.
How did you find your premises?
44 Stanley contacted me after seeing me during a trunk show at Beechwood Gardens. The location and space were very suited to our business.
Why are the premises ideally suited to your business?
The space is light and airy, with amazing energy, and it’s large enough to exhibit our products in an inviting way.
Who are your neighbours?
Salvation Cafe, Rowdy Bags and The Leopard +.
What are the shop rental/sales prices like in this area?
They’re quite reasonable.
How many people visit your business each day?
Between 20 and 50, depending on the day of the week.
Do you have any expansion plans?
Currently, we’re enjoying our space and focusing on growing our customer base.
Do you operate online as well?
Yes, we have an online store and we’re active on Facebook and Instagram.
What’s your most popular item/product?
Our Moroccan throws in 100% cotton and our Guatemalan recycled handblown champagne glasses.
For more information on The Storer, phone 011 679 2962 or visit the website.
