Words: Tivania Moodley | Images: Supplied
After being retrenched, Brenda Pieterse had to reassess her life and tap into new skills to create an income. She turned to freshly-baked cakes and Occasional Cakes KZN was born.
How did your business start?
I was unemployed for 18 months after being retrenched and had to assess what skills I had that could generate a sustainable income. I have been making special-occasion cakes for family and friends for over 30 years, so I set up a Facebook page to test the viability of establishing a home bakery. Although the market is saturated, I persisted until Occasional Cakes KZN became a thriving and sustainable business.
Why did you choose this area to set up your business?
I live in Hillcrest. It has easy access to all main routes and is close to all shops, schools and amenities.
How did you find your premises?
I converted my garage into an adequately-equipped work studio and have the luxury of working from home.
Why are they ideally suited to your business?
My time is flexible, so running my business from home is convenient for me. I work by appointment and clients are comfortable and get my personal, undivided attention.
Who are your neighbours?
Residents from the Hillcrest area.
What are the shop rental/sales prices like in this area?
Around R15,000 a month, which I’m obviously spared from paying.
How many people go through your business each day?
On average, two clients a day, with about three cake orders a week.
Do you have any expansion plans?
I’m looking at the prospect of offering online orders, with basic, affordable cakes. This will allow employment opportunities for semi-skilled cake bakers and decorators. This expansion would also open opportunities to cater for high-volume corporate functions.
Do you operate online as well?
I have an active Facebook page (@hillcrest.kzn1) where I showcase my work and plan to offer online orders soon.
What’s your most popular item?
Corporate cupcakes, kids’ birthday cakes, wedding cakes and iced biscuits. I also make hand-mould cake toppers and figurines.
Occasional Cakes KZN
084 877 7737
facebook.com/hillcrest.kzn1
