With more than 400 stores and 70 restaurants under its roof, Gateway Theatre of Shopping has created a unique yet elegant way to showcase individual retailers with style. By thinking out of the box, Gateway has put together Out The Box, a wonderful exploration of some of the malls’ most fabulous stores. Here’s what the mall is up to.

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A new look every month

Once a month Gateway invites a selection of Durban’s VIP personalities, media and socialites to take a close-up look at what’s in the box at Out The Box for the month. Each event and Out the Box monthly theme is geared towards seasons or trends, making it an elegantly coordinated showcase of what Gateway has to offer.

Something for everyone

Out The Box is a really great way to highlight specific product lines, special offers and exclusive services, and a lot of thought goes into putting these together. Michelle Shelley, marketing manager, Gateway, says, “Out The Box aims to highlight new products and trends in a giant glass box. The box acts like a gallery and reinvents itself each month, with stores showcasing their latest products and merchandise. The new installation is launched at an intimate high-end cocktail party, to an exclusive gathering of bloggers, influencers, media and Durban-based VIPs with the aim of giving retailers a platform to tell their stories, highlight trends and tell guests a little bit more about their passion for retail!”

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Out The Box, all month through

After the launch event, the clear glass box stays up for a month, so visitors to the mall can easily view the products being showcased and catch a glimpse of what’s on offer at each of the featured retailers. Next time you’re at Gateway, be sure to stop by Out The Box and take a peek at what’s on display. You’ll find it on the upper level, near to The Space and the entrance to The Barnyard Theatre.

 

Out The Box

 

Words: Cath Jenkin | Images: Monte Fuller

 

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