Words: Denise Mhlanga | Images: Supplied
Men looking for a “man cave” can visit Sorbet Man in Hyde Park Corner for an unrivalled personal grooming experience. Sorbet Man franchise partner Felicia Ntisa tells us more.
How did your business start?
I have been in the marketing business since 1998 and the idea to open Sorbet franchises came in 2010 when I visited Sorbet in Blairgowrie. I fell in love with the group’s philosophy of treating clients as guests thus giving them a memorable experience, so I looked into the franchise opportunity, which led to the opening of Sorbet Nails in Hyde Park early in 2011. In August of that same year, the franchisor had confidence in me and I opened Sorbet Bryanston Nails. The growth and demand for male grooming led to the opening of Sorbet Man in Hyde Park Corner on 1 July this year.
Why did you choose this area to set up shop?
Male grooming is a new and fast-growing phenomenon in South Africa, and Hyde Park, with its boutique shops, attracts the type of clientele that is a perfect fit for this concept.
How did you find your premises?
We already have a presence in the centre and when we were looking to expand, we had discussions with the landlord who then identified the right spot for Sorbet Man.
Why are the premises ideally suited to your business?
The shop is located on the lower level which makes it easier for a quick in and out for treatments.
Who are your neighbours?
Pick n Pay Liquor Store, Health Works, Nedbank and Absa
What are the shop rental/sales prices like in this area?
They depend on space being rented.
How many people visit your business each day?
We see 15 to 20 clients each day.
Do you operate online as well?
No, however, we have a website (sorbetman.co.za) and social media presence on Instagram (@Sorbet_Man_Hyde_Park) and Facebook (@Sorbet Man).
Do you have any expansion plans?
Not at the moment.
What’s your most popular service?
The Sorbet Man Signature Cut, hot-towel shaves, facials, massages, as well as manicures and pedicures.
Sorbet Man Hyde Park
010 010 7922 / 079 406 8541
sorbetman.co.za
