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Understanding that buying or selling a home is a major decision for anyone – being a valuable asset as well as an important lifestyle choice – we at Pam Golding Properties have further enhanced our digital capabilities to provide you with cutting-edge, online innovations to guide and assist you on your real estate journey.
It’s part of our commitment to providing you with the highest levels of professional service and advice to empower you to make informed decisions to suit your own particular requirements.
Our digital offering
Maximum exposure: Our user-friendly website, pamgolding.co.za, provides multiple convenient functionalities that include: a map search, list search, school search and advanced search (which returns highly bespoke requirements in terms of area, price range, type of home and number of bedrooms, bathrooms, etc.)
You’re first to know: And as an interested buyer, once signed up to our Pam Golding Properties Web Alerts, you will be the first to know about our newest listings and homes for sale.
In addition, via weekly emails, we keep all buyers on our database up to date with the latest properties on the market in their preferred area and price range, exclusive previews, price-reduced properties and properties on show.
Top of the list
We leverage the power of Paid Search as well as Search Engine Marketing to ensure our website ranks high on Google search results, so that we maximise traffic to our website and leads for your home.
Over and above this, potential buyers can also browse our property listings on all the major SA property portals, such as Property 24, Private Property and IOL as well as international portals like Savills, Zoopla, Rightmove and PrimeLocation.
As a further competitive advantage, our strategic alliance with global property giant, Savills, one of the world’s leading multi-sector property companies, gives us exclusive access to real estate experts active across 600 offices in the Americas, Europe, Asia Pacific, Africa and the Middle East.
Social media & sound advice
For added reach, our properties are also continuously showcased on Facebook and Instagram. We’ve harnessed the smart targeting power of social media to ensure we serve property ads to a profiled audience of people who are most likely to respond to the ad, based on their individual online behaviour. Advertising to the right people at the right time means we optimise the buyer leads for your property.
Through our informative website and blog, theknow.co.za, we also keep you up to the minute with practical and useful information and insights regarding all aspects of the property market, including the purchasing process, pricing your home to sell in the current market, the latest property trends and other valuable advice.
iShow video viewings
For your convenience and to help you refine your search at the outset, iShow, our newest digital offering, enables you to view properties for sale online from the comfort of your home, saving you time. This is done either via video viewings on our website or virtual show days hosted on our Facebook pages.
To get iShow updates, follow the Pam Golding Properties page relevant to your area on Facebook, scroll down until you find an iShow you’d like to join and click the Get Reminder button. As the videos remain on the Facebook page, you can view them again at your leisure.
Targeted communications direct to serious buyers
In order to directly reach and engage with buyers, our properties are also promoted via our proprietary customer relationship platform, Alchemy, which sends out targeted emails each month to our qualified buyers’ database.
Additional email communications include emails ‘From the desk of Andrew Golding’, featuring a special collection of hand-selected properties and an e-newsletter incorporating the latest news on development real estate.
Targeted buyer and seller campaigns also incorporate multichannel mediums, such as WhatsApp, SMS, email, Facebook and Instagram, providing a co-ordinated, seamless flow of messaging.
The world of real estate in our uncertain future won’t be without its challenges, but with the guidance of a dynamic estate agency like Pam Golding Properties, with its finger firmly on the pulse of digital innovation, it’s also certain to be bright with opportunity.
EXPERIENCE IT FOR YOURSELF: