Trés Jolie Bridal and Evening Wear, a new bridal boutique, recently opened in Lynnwood Ridge
Hannelie Mattheus, owner of Trés Jolie, opened a new bridal boutique in the recently revamped Lynnridge Mall in April because she saw the potential of the property due to the large size and openness of the space.
How did your business start?
I started Trés Jolie Bridal and Evening Wear when I saw a gap in the market for unique, good quality evening wear, specifically the matric dance market. My daughters needed evening dresses for numerous school functions and we couldn’t find anything that was beautiful, good quality and affordable. Since then I grew the business and expanded into the wedding and bridal gown market.
Why did you choose this area to set up shop?
I decided on Lynnwood Ridge because it is close to the N1 highway enabling easy access for out of town customers as people from across the country visit the store. The property is situated in the Lynnridge Mall which has easy access from Lynnwood Road and is close to major schools and amenities in Pretoria.
How did you find your premises?
I found it by chance while driving around Pretoria after looking for space for about eight months without success. It was difficult to find a property that was at least 150m2, but I found the perfect spot at Lynnridge Mall.
Why are the premises ideally suited to your business?
The property is ideally situated on the outside of Lynnridge Mall and is clearly visible from Lynnwood Road so it’s easy to find. It’s located within our target market with many major schools close by.
Who are your neighbours?
My neighbours are Van Heerdens Pharmacy and Oakfields College.
What are the shop rental/sales prices like in this area?
The store rental in the shopping centre ranges from between R200 and R600/m2.
What is your shop footprint?
The store is a destination shop so our footprint varies and on average we see about 10 to 20 people per day with weekends being busier.
Do you have any expansion plans?
I plan to extend our Mother of the Bride and Mother of the Groom product range by the end of this year.
Do you operate online as well?
I don’t operate online as our dresses need to be fitted to see if the style and colour suit our customer’s body and preferences, but we do have a Facebook page (facebook.com/TresJolieBridalandEveningwear).
What’s your most popular item/service?
My wedding and prom collections from the Morilee brand are very popular.
See for yourself: