Owner Amanda Jaffar tells us how she gives old, weird and wonderful clothing a new lease of life at The Vintager at the Station Drive Precinct
Amanda Jaffar started The Vintager, a store that deconstructs old items and restores them into something new, unique and purposeful.
How did your business start?
We’ve been collecting and consciously rescuing items for restoration. The push came when I couldn’t fit all my treasures into my house after moving. So, my husband, Na’aim, suggested I either set up a shop or sell online.
Why did you choose this area to set up shop?
Station Drive is a creative mecca. There are makers, designers, marketers, foodies, breweries and entrepreneurs. It’s a place to collaborate and engage with like-minded entrepreneurs, and is a natural fit for The Vintager.
How did you find your premises?
Through Lisa Dolan, who worked for an agency within the precinct.
Why are the premises ideally suited to your business?
The store is eight minutes away and is located within a creative hub. There’s an energy about the precinct that’s aligned with my and Na’aim’s passion for our businesses.
Who are your neighbours?
We have the best neighbours. Just to name a few: The Plant, home of The Morning Trade; Con Amore, which is the home of Scout – our men’s collaborative retail experience; The Station; and The MakerSpace.
What are the shop rental/sales prices like in this area?
Rent is comparative to other retail areas. Most retail spaces charge per square metre.
What is your shop footprint/traffic?
Weekends and First Thursdays are vibrant, with happy Durbanites visiting our street. We’ve also experienced a large number of tourists.
Do you have any expansion plans?
We have, across the road! We recently opened the men’s collaborative retail space, Scout, which is located inside Con Amore. Dedicated to gentlemen, the store is home to Bespoke Industrial, Mr Vintager, Refurb, Savage Jewellery and Spine Clothing.
Do you operate online as well?
The Vintager website will go live this month, but we do have active social media pages. Keep your eyes on our social networks for the launch.
What’s your most popular item?
I would have to say the vintage industrial is getting the attention it deserves. We love collecting industrial treasures, so the store always has unique items that are functional statement pieces.
082 363 4444
Words: Megan Deane | Images: Supplied